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June 05 2013

5 Issues with Marketing Automation - Salesforce.com

Over the last couple of years, people have been talking about marketing automation quite a lot. My company acquired a marketing automation vendor two years ago, so we occasionally get lumped in to that category.

 

Digest...

 

1. The name 

Run yourself through this MarketingGrader report and if you score very high, then you should worry about automation.  If not, you need to transform, not automate. Simply put, far too many companies are seeking marketing automation vendors when they should be focused on other components of their marketing. 

2. Email 2.0

Email 2.0 is where you create sub-lists based on different criteria and program multiple emails to them based on events – people get different emails based on those criteria.  Now, Email 2.0 does work better than Email 1.0 – the engagement is great and the click-through rates improve a lot with better segmentation.  But calling it marketing automation is kind of far-fetched – it is just fancier email marketing.

3. Marketing Automation solves a very small portion of your marketing problems

Marketing automation primarily concerns itself with the Lead to Qualified Lead stage of the funnel.  It works in this stage of the funnel a lot better than Email 1.0.  Improving Lead to Qualified Lead has decent leverage to it, but getting those two layers above it right, has remarkable leverage. 

4. A Playbook predicated on purchased lists

The marketing automation playbook for many companies is to buy a list and pump it through the marketing automation system. Constantly spamming a CIO with unsolicited messages from marketers and sales reps is unlikely to convert her into a customer; in fact, it’s significantly more likely it will irritate her.

5. Over-Reliance on email as a channel

Email marketing still works, but far too many companies overestimate its power as marketing channel. 



5 Issues with Marketing Automation - Salesforce.com

Over the last couple of years, people have been talking about marketing automation quite a lot. My company acquired a marketing automation vendor two years ago, so we occasionally get lumped in to that category.

 

Digest...

 

1. The name 

Run yourself through this MarketingGrader report and if you score very high, then you should worry about automation.  If not, you need to transform, not automate. Simply put, far too many companies are seeking marketing automation vendors when they should be focused on other components of their marketing. 

2. Email 2.0

Email 2.0 is where you create sub-lists based on different criteria and program multiple emails to them based on events – people get different emails based on those criteria.  Now, Email 2.0 does work better than Email 1.0 – the engagement is great and the click-through rates improve a lot with better segmentation.  But calling it marketing automation is kind of far-fetched – it is just fancier email marketing.

3. Marketing Automation solves a very small portion of your marketing problems

Marketing automation primarily concerns itself with the Lead to Qualified Lead stage of the funnel.  It works in this stage of the funnel a lot better than Email 1.0.  Improving Lead to Qualified Lead has decent leverage to it, but getting those two layers above it right, has remarkable leverage. 

4. A Playbook predicated on purchased lists

The marketing automation playbook for many companies is to buy a list and pump it through the marketing automation system. Constantly spamming a CIO with unsolicited messages from marketers and sales reps is unlikely to convert her into a customer; in fact, it’s significantly more likely it will irritate her.

5. Over-Reliance on email as a channel

Email marketing still works, but far too many companies overestimate its power as marketing channel. 



June 04 2013

WiFi board combines Arduino with Linux for easy M2M use

WiFi board combines Arduino with Linux for easy M2M use
EDN.com
Arduino Yún is the first member of a new line of wifi products combining the power Linux with ease of use of Arduino.


WiFi board combines Arduino with Linux for easy M2M use

WiFi board combines Arduino with Linux for easy M2M use
EDN.com
Arduino Yún is the first member of a new line of wifi products combining the power Linux with ease of use of Arduino.


Singapore workers can expect conservative pay rises this year: report - Channel News Asia

Channel News Asia Singapore workers can expect conservative pay rises this year: report Channel News Asia SINGAPORE: Singapore workers can expect only conservative pay rises this year and the forecast is less optimistic for 2014, said global...


Singapore workers can expect conservative pay rises this year: report - Channel News Asia

Channel News Asia Singapore workers can expect conservative pay rises this year: report Channel News Asia SINGAPORE: Singapore workers can expect only conservative pay rises this year and the forecast is less optimistic for 2014, said global...


7 Social Media Tips for CEOs

Businesses can no longer afford to have top leaders sit on the social media sidelines, a new study finds. More than three-quarters of executives worldwide believe it is a good idea for CEOs to participate in social media, the research from public relations firm Weber Shandwick and research partner KRC Research found. The study identified a wide array of benefits that come with top executives who are socially active online. More than 70% of those surveyed said CEO sociability increases information-sharing throughout the business, improves company reputation, demonstrates innovation, humanizes the company and improves business results....



7 Social Media Tips for CEOs

Businesses can no longer afford to have top leaders sit on the social media sidelines, a new study finds. More than three-quarters of executives worldwide believe it is a good idea for CEOs to participate in social media, the research from public relations firm Weber Shandwick and research partner KRC Research found. The study identified a wide array of benefits that come with top executives who are socially active online. More than 70% of those surveyed said CEO sociability increases information-sharing throughout the business, improves company reputation, demonstrates innovation, humanizes the company and improves business results....



April 26 2013

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April 16 2013

Sketchsheets for Responsive Web Design

With the constant evolution and popularity of mobile devices, designing web sites responsively is essential. Unlike designing for a static or fixed web sit


Sketchsheets for Responsive Web Design

With the constant evolution and popularity of mobile devices, designing web sites responsively is essential. Unlike designing for a static or fixed web sit


7 Things Every Entrepreneur Should Consider When Setting Up Social Media Accounts

Setting up a new business on social networks takes much more than filling in a form. Lots of the most important aspects are easily overlooked when creating a new business profile or page. Maintaining consistency across the web with your brand’s voice and visual elements is critical for brand recognition. You’ll also need to pay attention to who will run your accounts, and how they’ll do so.



7 Things Every Entrepreneur Should Consider When Setting Up Social Media Accounts

Setting up a new business on social networks takes much more than filling in a form. Lots of the most important aspects are easily overlooked when creating a new business profile or page. Maintaining consistency across the web with your brand’s voice and visual elements is critical for brand recognition. You’ll also need to pay attention to who will run your accounts, and how they’ll do so.



This Anamorphic Portrait Made From an Entire Room of Objects

French artist Bernard Pras works almost entirely within the realm of assemblage and anamorposis, a visual illusion where a distorted projection—often made from paint or a collection or objects—must be viewed from a specific vantage point to reconstitute the intended image.



This Anamorphic Portrait Made From an Entire Room of Objects

French artist Bernard Pras works almost entirely within the realm of assemblage and anamorposis, a visual illusion where a distorted projection—often made from paint or a collection or objects—must be viewed from a specific vantage point to reconstitute the intended image.



10 Useful Online CSS Tools You Must Use

If you are a web developer then you might be aware of Cascading Style Sheets or CSS.


10 Useful Online CSS Tools You Must Use

If you are a web developer then you might be aware of Cascading Style Sheets or CSS.


The ultimate guide to logo design: 30 expert tips | Graphic design | Creative Bloq

Follow these pro tips and create your best ever logo design. Paul Wyatt reveals everything you need to know to improve your designs.


The ultimate guide to logo design: 30 expert tips | Graphic design | Creative Bloq

Follow these pro tips and create your best ever logo design. Paul Wyatt reveals everything you need to know to improve your designs.


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